Post by habibkhan31 on May 2, 2024 6:21:57 GMT
is so important for your business Do you want to expand your customer database by investing in SMS marketing ? To develop strategies useful for achieving business objectives through this proven effective tool, it is essential to identify the target audience , i.e. the recipients potentially interested in the products and services you offer, so as to be able to put targeted communication into practice. Let's see how to carry out customer segmentation and why it is so important. What it is and how to identify the target audience Target is the English term that means "target", i.e. the objective that must be aimed at through an adequate marketing and communication plan . The target includes the potential and ideal recipients of a certain advertising message (and otherwise), specifically the potential users interested in purchasing the services and products offered to them.
To address your target audience, it is obviously necessary to first identify Estonia Phone Number List it through market and competition analysis , then segment customers and potential customers. What is meant by customer segmentation? Customer segmentation is a marketing practice that allows you to identify, divide and group your contacts/customers into specific groups based on common characteristics . The objective is to study and put into practice targeted communication, made up of dynamic, personalized, relevant and timely contents that allow you to create a one-to-one relationship between company, customer and prospect. In a highly competitive context, such as that of e-commerce, segmentation is essential to put not the product/service, but the person at the center of the entire process. Segmenting customers allows companies to better optimize the budget allocated to marketing activities , making them fluid and better and thus obtaining greater satisfaction from customers/patients. This obviously also applies to SMS marketing .
The importance of segmentation for SMS marketing Let's think about how many SMS we receive on our smartphone every day: the most welcome ones, which therefore work best for companies, are undoubtedly those that inform us about events, news, offers and promotions from our favorite brands or which correspond to our interests/tastes . On the other hand, a young man is certainly more interested in opening a new sporting goods store than in opening a women's shoe store. Another example : a beauty center could segment customers into 3 groups : those who come for gel nails, those who come for hair removal and those who come for massages. It could send SMS to nail customers to communicate the arrival of new nail polish colors or photos of particular decorations. Content, however, is not suitable for customers who benefit from hair removal, to whom advertising via SMS and dedicated offers for laser hair removal or advice on skin products can be sent . Sending SMS to the right people, therefore, allows you to intercept the prospect who is most likely to become a customer. Trust Ermes Pro to segment customers and send SMS! The process of customer segmentation may seem complicated.
To address your target audience, it is obviously necessary to first identify Estonia Phone Number List it through market and competition analysis , then segment customers and potential customers. What is meant by customer segmentation? Customer segmentation is a marketing practice that allows you to identify, divide and group your contacts/customers into specific groups based on common characteristics . The objective is to study and put into practice targeted communication, made up of dynamic, personalized, relevant and timely contents that allow you to create a one-to-one relationship between company, customer and prospect. In a highly competitive context, such as that of e-commerce, segmentation is essential to put not the product/service, but the person at the center of the entire process. Segmenting customers allows companies to better optimize the budget allocated to marketing activities , making them fluid and better and thus obtaining greater satisfaction from customers/patients. This obviously also applies to SMS marketing .
The importance of segmentation for SMS marketing Let's think about how many SMS we receive on our smartphone every day: the most welcome ones, which therefore work best for companies, are undoubtedly those that inform us about events, news, offers and promotions from our favorite brands or which correspond to our interests/tastes . On the other hand, a young man is certainly more interested in opening a new sporting goods store than in opening a women's shoe store. Another example : a beauty center could segment customers into 3 groups : those who come for gel nails, those who come for hair removal and those who come for massages. It could send SMS to nail customers to communicate the arrival of new nail polish colors or photos of particular decorations. Content, however, is not suitable for customers who benefit from hair removal, to whom advertising via SMS and dedicated offers for laser hair removal or advice on skin products can be sent . Sending SMS to the right people, therefore, allows you to intercept the prospect who is most likely to become a customer. Trust Ermes Pro to segment customers and send SMS! The process of customer segmentation may seem complicated.