Post by account_disabled on Mar 5, 2024 3:51:30 GMT
Usable content determines the experience you give the user, the performance of your strategies and tools and the achievement of your goals. Do you really want to learn how to write usable content? In this post I will explain what usable content is, why it is so important and what rules you must respect to avoid making mistakes! Let's start with you. How many times, struggling with a web page that didn't allow you to have a satisfying experience, have you closed everything and never returned to that website again? How many times have you come across unclear, truncated texts with an imprecise or even vague meaning? And how many others have you wandered through the bits of the Web without having the slightest idea of what you can or should do within that website? And those times when, intent on reading an interesting content, your eyesight gave way when faced with an unclear and/or too small font.
I know it happened. These and many others are the - serious - problems that Brazil Phone Number arise from the inability to write content that is truly usable for those who read it . Because the point is always this: the texts and micro-texts, the phrases, the words, the Call To Actions speak to a specific reference target . They tell stories that interest them, satisfy their needs, satisfy their desires, surprise their senses. Table of Contents [ Close ] 1 Why you need to learn to write usable content 2 What is usable content? 3 The 5 characteristics of usable content 4 16 rules for learning to write usable content 5 Do you need a professional copywriter? Because you need to learn how to write usable content Are you starting to understand why learning to write usable content is essential? Because these determine the experience you give the user and, therefore, affect.
on the performance of the website, email marketing and/or advertising campaigns you activate; on the achievement – or failure – of the objectives of your marketing and communication strategy; on the conversions you generate. What is usable content? Usable content is content that can be understood easily and quickly and that makes the action that the reader must take explicit and concrete. Furthermore, they clearly explain how it can perform this action. When content is usable it means that: the message is clear , the objective is clear , it is clear how to achieve it. The ISO standard, International Organization for Standardization, , defines usability in this way
I know it happened. These and many others are the - serious - problems that Brazil Phone Number arise from the inability to write content that is truly usable for those who read it . Because the point is always this: the texts and micro-texts, the phrases, the words, the Call To Actions speak to a specific reference target . They tell stories that interest them, satisfy their needs, satisfy their desires, surprise their senses. Table of Contents [ Close ] 1 Why you need to learn to write usable content 2 What is usable content? 3 The 5 characteristics of usable content 4 16 rules for learning to write usable content 5 Do you need a professional copywriter? Because you need to learn how to write usable content Are you starting to understand why learning to write usable content is essential? Because these determine the experience you give the user and, therefore, affect.
on the performance of the website, email marketing and/or advertising campaigns you activate; on the achievement – or failure – of the objectives of your marketing and communication strategy; on the conversions you generate. What is usable content? Usable content is content that can be understood easily and quickly and that makes the action that the reader must take explicit and concrete. Furthermore, they clearly explain how it can perform this action. When content is usable it means that: the message is clear , the objective is clear , it is clear how to achieve it. The ISO standard, International Organization for Standardization, , defines usability in this way