Post by account_disabled on Dec 26, 2023 6:50:37 GMT
The user and the user clicks, otherwise and as specified above, the advertiser will not pay for appearing and not receiving clicks. But in the end, who are the eligible advertisers? These natural or legal persons are registered in Google Ads, Google's sponsored links platform. In this way, Google carries out an instant auction and determines the position of each ad based on the maximum price offered per click by each advertiser. Additionally, it offers an advertiser's quality history as a quality index by keyword. It is important that you know that it is not just about paying more per click, this is not enough for your ad to appear in a good position.
It is necessary that you work always taking into account the Special Data quality of the advertisement. How does this resource determine the brand's positioning in search engines? To understand how to improve the positioning of your ad in Ads, it is necessary to pay attention to the classification mechanism used by Google. Every time a search is performed on Google, it searches the list of advertisers in Ads for those whose ads are most relevant to the keyword used. Once the advertisers that will participate in the auction of the entered keyword have been selected, Google will classify the ads considering two macro factors. Maximum price each advertiser is willing to pay per click for that keyword.
Keyword quality index for each advertiser. It's not enough to just offer more money per click to appear first in the results and in front of other advertisers. The quality index was the mechanism that Google found to algorithmically determine the importance of ads, so that the Google user is served ads that are clicked on more frequently. Thus, it is possible to consider a formula. POSITION OF AN AD = maximum price per click x quality index that triggered the ad. Taking into consideration everything seen so far.
It is necessary that you work always taking into account the Special Data quality of the advertisement. How does this resource determine the brand's positioning in search engines? To understand how to improve the positioning of your ad in Ads, it is necessary to pay attention to the classification mechanism used by Google. Every time a search is performed on Google, it searches the list of advertisers in Ads for those whose ads are most relevant to the keyword used. Once the advertisers that will participate in the auction of the entered keyword have been selected, Google will classify the ads considering two macro factors. Maximum price each advertiser is willing to pay per click for that keyword.
Keyword quality index for each advertiser. It's not enough to just offer more money per click to appear first in the results and in front of other advertisers. The quality index was the mechanism that Google found to algorithmically determine the importance of ads, so that the Google user is served ads that are clicked on more frequently. Thus, it is possible to consider a formula. POSITION OF AN AD = maximum price per click x quality index that triggered the ad. Taking into consideration everything seen so far.